“We do think in this way of interdependence,” says Stinchcomb, “We believe the community, our customers, our neighbors, our peers in the business world, our employees, our stakeholders, and the planet are all partners in this enterprise, so we need to be optimizing for all of them.” This web extra provides additional information related to an article titled, “Building Mindful Brands,” which appeared in the October 2014 issue of Mindful magazine.